In 1999, Pueblo Apícola carried out its first export of honey to the European Union, and established a solid commercial relationship with honey packers. By then the company already had a business manager, who had worked with his family since he was a child, and later trained in Germany, where he began specializing in the production and marketing of honey. Without forgetting its origins, clear objectives were established in defense of small producers, to consolidate itself in the largest and most important cooperative organization in the country. ​